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The new PANDORA REFLEXIONS series global grand release

The famous Danish jewellery brand PANDORA Pandora jewelry has released the new PANDORA Reflexions bracelet series in Nice, France. The new bracelet series brings infinite possibilities for women to show their true style, highlighting the modern feminine charm and opening a new era of self-confidence and style. Celebrities and fashion people from all walks of life dressed in white costumes attended the conference on the same day, echoing the theme of “Reflect Your Style in White”, showing their own unique style and blooming.

Global new product release party

The launch of the new PANDORA Reflexions series kicked off in the picturesque French House of the French Riviera. Designed by architect Antti Lovag, the Bubble House faces the Mediterranean and is unique in style. Guests at the venue included Winnie Harlow, Olivia Culpo, Suki Waterhouse, Ashley Benson, Cecilia Yeung, Ana Beatriz Barros, and network reds Leonie Hanne and Betty Autier. They were dressed in their own unique way and presented the latest PANDORA Reflexions bracelet collection.

PANDORA Creative Director and Vice President Francesco Terzo and A. Filippo Ficarelli and Chief Creative Officer Stephen Fairchild expressed their warm welcome to the guests and introduced the new Reflexions bracelet series, then invited the guests to visit and learn more about the designer’s creative process. The first exhibition room showed the creative inspiration and design ideas of the designers through the visual effects device. In addition, the mirror maze specially set up for this event provides guests with a great opportunity to map multiple angles and show their personal style.

Terzo and Ficarelli said: “We want to bring women a design that truly shows their personal style, fully explaining their stories, ideas and personalities.” Pandora Black Friday Sale In order to do this, they are empowered by women and the art and culture of the Renaissance. Inspire with technology. “At the time, jewellery has become an important part of women’s self-expression,” Ficarelli said. “Today’s women are stronger than ever, and their authority and versatility provide design inspiration for the new PANDORA Reflexions bracelet collection.”

Fashion icon collection, full of personality style

After the conference, PANDORA hosted a dinner and party at Chateau Saint Georges and invited Brooklyn’s well-known DJ duo Coco & Breezy to come and cheer. The party’s dress theme “Let Your Regal Style Reign Supreme” is paired with the latest PANDORA Reflexions bracelet collection and aristocratic fairy tale series, showing a modern and stylish mix. The female guests present all wore the new Reflexions series, which revealed the fashion statement of “multiple and easy to match, personal style and personal style”.

The PANDORA Reflexions bracelet series has been released simultaneously in major stores across the country, PANDORA Tmall flagship store and PANDORA official online store.

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Pandora began to lay off workers, and CEO resigned.

On August 9, Danish jewellery maker Pandora announced that its CEO, Colding Friis, would resign on August 31 and that the company was looking for a suitable successor.

Before finding a successor, Jeremy Schwartz, former CEO of the British body care brand The Body Shop, will be Pandora’s new CEO, working with Pandora’s CFO Anders Boyer to take charge of the company’s business starting in September.

Friis has been Pandora CEO since March 2015. Bloomberg data show that since he took office, the company’s share price has fallen by 15%. By contrast, shares in the same industry fell by an average of 3.1% over the same period.

Just before Friis announced his resignation, Pandora issued a profit warning on Aug. 6 for the year since 2011 and cut its sales growth target by 3%. Meanwhile, Pandora announced a round of 397 layoffs, including more than 200 workers at Thailand’s new plant.

Berenberg analyst Zuzanna Pusz said he believed Colding Friis’s departure would be seen as a positive sign given the eagerness for restructuring.

The main product of Pandora, which was born in Denmark in 1982, is Beaded bracelet. Its beaded style allows people to freely match a unique style. But in recent years, sales of this flagship product are not satisfactory.

Friis has also told the media that Pandora’s beading appeal to consumers has declined, and that insufficient inventory in wholesale outlets has also affected revenue. “The sales of beaded products, both old and new, are not as good as we expected. Consumers now prefer less beads on bracelets.” He once said.

To cope with this change in the market, early this year Friis developed a four-year strategy for Pandora to increase the proportion of earrings, rings, necklaces and other products in terms of products, adding 100 new products in 2018. Although Friis is about to leave, the board has decided to continue its implementation.

As for the next CEO’s job, Peder Tuborgh, Pandora’s chairman of the board, said the focus was on three areas: first, restoring Pandora’s relationship with the stock market; second, strengthening communication with investors in terms of prospects, performance and goals; and third, slowing down the pace of new store expansion and investing in electronics. Business affairs.

Pandora will put more discount on Black Friday maybe.