Danish jewellery brand PANDORA is one of the top three jewellery brands in the world. Thanks to the free combination of its star product Moments bracelet and string ornaments, women have a way to remember important moments, making PANDORA jewels popular among women around the world.
Pandora jewelry charms began in 1982 and were founded by the Danish goldsmith Per Enevoldsen and his wife Winnie in Copenhagen, Denmark. Since then, PANDORA has entered a rapid development process, from a local Danish jewelry store to one of the world’s leading brands, inspiring women around the world to show their personality and story.
As of 2016, Pandora has more than 1.5 million online fans with a brand audience of 231 million.
Launched in 2013, the PANDORA ESSENCE collection has a jewellery concept that gives the string a variety of personal values, meanings and special qualities such as wisdom, courage, love and trust. The concept is based on a survey of thousands of women around the world. The PANDORA ESSENCE collection introduces a range of hand-finished jewels: 14k gold, 925 silver or gold and silver two-tone long bracelets, sleek or beaded 925 silver bracelets and necklaces, with different meanings and engraved special meanings. Ladies can choose for themselves or be given a gift that can interpret their inner string
PANDORA’s ring styles range from Eternal Rings, Commemorative Rings, Single Amethyst Rings, Birthday Drops, and Cocktail Rings and Rings – offering women a wide range of possibilities for different occasions. PANDORA’s ring is made of 14k gold, 925 silver charms and different zircon and pearls in different shades. The vast majority of PANDORA rings are easy to match and are suitable for use with other rings or original series of rings.
Necklace pendant earrings
PANDORA’s necklaces and pendants cover a wide range of materials and designs. Neither the 925 silver, 14k gold or gold and silver necklaces can be worn with different pendants and string ornaments. PANDORA’s earrings can be combined with other brands of the brand to create a variety of styles. From small earrings, pendant earrings to large earrings, there are also a variety of earring styles that are finely paved with different gems on 14k or 925 silver.
From the work environment to welfare systems, health, safety and environmental standards and energy management practices, PANDORA is committed to implementing ethical principles in its business activities.
For PANDORA, the jewelry production business and corporate social responsibility (CSR) activities complement each other. PANDORA seeks to take steps to reduce its impact on the global environment. PANDORA’s value chain includes ethical behavior in supplier development and procurement processes, safe production of jewelry, and responsible marketing and sales practices at approximately 8,100 points of sale in more than 100 countries around the world.